ORS - Operational Research Systems

• Home
• About Us
• Products
• News Room

• Media coverage
• Press releases
• Events
• Research

Download Case History

Download Case History

BNL Private Banking: a family-oriented service model

BNL Private Banking (a division of Italy's BNL banking group), chose ORS as its ICT partner. With ORS technology, BNL has implemented a service model based on a comprehensive view of its clients holdings (from current accounts to managed portfolios and pension schemes). BNL considered its clients and their families' needs when designing its service model, and in partnership with ORS, has perfected its focus on portfolio optimisation and risk management.

Alba, ... 2005 - Since 2003, BNL Private Banking has offered clients with ?1,000,000 or more to invest a comprehensive management service of their overall investment portfolio - a service that deals with everything from selling investment products to managing clients' risk and return profiles. The service, headed by Roberto Fredella, today counts as many as 7000 families among its customers, with upwards of ?8.5 billion under management.

Implementing this service model required a strong IT element, and placed special emphasis on the use of reports as a tool for meeting clients' expectations. "Position Keeping" on client portfolios has been key - that is, having a comprehensive detailed report on a portfolio's current positions, alongside an immediate view of its corresponding model portfolio and risk/return profile. This approach, for both individual account managers and the BNL Private Banking management team, has lead to better management of client portfolios as well as improved marketing strategy.

"One innovative aspect of our service model is its focus on the family unit," said Alberto Planta, Marketing and Planning director of BNL Private Banking. Thanks to the tools available in Personal Financial Planner (PFP), private bankers can effectively analyse a client's estate and investment objectives, with a comprehensive view on all related considerations, so as to offer the most effective estate management possible. PFP helps private bankers to minimise risk and increase expected returns - in relation to associated model portfolios.

"The IT element", continued Planta, "was a key component in achieving the service model we set out to build. Partnering with ORS was definitely the right choice. With ORS solutions, both our timelines and objectives were met."

"BNL's Private Banking Investment Center creates model portfolios with GianoEvo, ORS' optimisation tool. GianoEvo allows users to create portfolios based on specific risk and return profiles " said investment manager Edoardo Mezza. "Portfolio managers can then assess real client portfolios in relation to model portfolios, and take corrective action as necessary."

According to Nazzareno Oberto, CEO of ORS, "BNL Private Banking has implemented the entire RAMS suite for the private sector. With the EPM module, daily prices are conveniently downloaded, while GianoEvo allows for effective building of model portfolios. AMC gives managers a complete view on client positions, and outputs related reports, including information on portfolio performance. The PFP module gives a comprehensive view of the client profile and facilitates investment planning."

Some information obtained during the financial planning process (with the use of PFP) is also used by the Wealth Planning Office, for dealing with consultancy on non-financial assets - such as art. In future, real estate will also be factored into these considerations.

Finally, BNL's Private Banking team oversees their services with AMCViews, a management reporting module that helps them plan their strategies so as to meet their clients' needs, as well as those of portfolio advisors.

ORS (Operational Research Systems) is a software house with offices in Alba and Milan that specialises in the development and implementation of highly sophisticated solutions for Asset Management, Risk Management, Private Banking, financial advising networks and other financial service providers. Among its clients, ORS counts several major Italian and international financial institutions: BNL, Gruppo Capitalia, Banca CR Firenze, Gruppo BPVN, BSI, Banca CR Parma e Piacenza, UBS Italia, Pioneer Investments sgr, Aureo Gestioni sgr, Effe Gestioni sgr, Banca Euromobiliare sgr, Cortal Consors sgr, Ifigest, Zenit sgr, Ersel sgr, Banca Sara Banca della Rete, E. de Rothschild sgr, SACE

Effe Gestioni: Thanks to GianoEvo, Investors Have Control Over Risk

Effe Gestioni, a branch of Gruppo Fondiaria SAI, has chosen to optimise its clients' investment portfolios with GianoEvo, an ORS application. ORS specialises in software solutions for finance.

Alba, ..... 2004 - Agressive, dynamic, careful or flexible: those are the options when it comes to GPF management ("gestione patrimoniale in fondi" - financial fund management). The four options correspond to different risk and return levels, which Effe Gestioni can offer to its clients. Effe Gestioni is a savings management arm of Gruppo Fondiaria SAI.

Making informed investment decisions requires account-holders to know their own tendency towards risk. Choosing an agressive approach over a more prudent one, or vice versa, is up to the client. With GianoEvo, Effe Gestioni enables clients to make investments in line with their risk profile. With the various analysis models in GianoEvo, account managers can optimise their clients' portfolios and help them with investment selections.

The mathematical models available in GianoEvo help Effe Gestioni's account managers to propose informed investment decisions to their clients. The models allow weights on individual assets to be determined, so that an efficient portfolio can be built - one which optimises the risk/return trade-off.

GianoEvo allows for maximum flexibility of asset classes, and simultaneously considers several variables: market trends, client-imposed constraints, regulatory factors, and Risk Management. Via easy-to-use, customisable interfaces, GianoEvo guides the analyst through the five main steps of the Asset Allocation process: the choice of assets to be considered when carrying out portfolio analysis, statistical anlysis of asset data, the optimisation process, and simulation and reporting activity.

"For us, offering GPF optimisation is a marketing strategy - whether in relation to client banks or to the individual account-holders", says Claudio Izzo, manager of managed personal accounts at Effe Gestioni. "We believe transparency is important in investor relations, and looked for tools that would enable us to give a clear, objective view of all types of investments. ORS was the right partner to help us meet our objectives."

"The entire implementation period took about 5 months, from integrating with already-existing software to implementing the Black Litterman model along the lines of the client's specific needs, which is about norm for most of our applications", said Nazzareno Oberto, CEO of ORS. "Now it's being applied to personal accounts, but in the near future it will also be applied to investment funds and risk management."

ORS (Operational Research Systems) is a software house with offices in Alba and Milan that specialises in the development and implementation of highly sophisticated solutions for Asset Management, Risk Management, Private Banking, financial advising networks and other financial service providers.

Among its clients, ORS counts several major Italian and international financial institutions.

Effe Gestioni SGR Is a savings institution of the Gruppo Fondiaria-Sai , active in the world financial arena with its investment funds "Effe" and "Sai", with the base of "Effe Multi Fund" funds, and additional assets under management as "GPM" and "GPF".

Effe Gestioni SGR S.p.A. distributes its products via the following sales networks: Banca Sai S.p.a, Effe Investimenti Sim, Piazza Affari Sim S.p.A, Gan Finanza Sim S.p.A, Banca Isola d'Elba, Sol & Fin Sim S.p.a, Bcc di Filottrano, Millennium Sim S.p.a, Banca Alpi Marittime Credito Cooperativo Carrù, Banca della Campania, BancApulia, Cassa di Risparmio della Provincia dell'Aquila, Online Sim, Cassa di Risparmio della Provincia di Teramo.